Leading brand development, design and art direction for Alleyoop’s brand expansion in 2020.

ROLE
Design Lead
Art Direction
Campaign Development
Visual Research
Production

AGENCY

Another (Acquired by TUX Creative)

TEAM

Chelsea Matthews, Executive Creative Director
Jackie Tambara, Art Director
Laura Choi, Creative Producer
Rosanna Peng, Director
Dustin Giallanza, Photographer
Crystal Long, HMU

A beauty brand grounded in creating functional products that celebrate the idea that less is more, used its first year in market to really prove their concept. Thousands of devout customers later, they knew they had something special.

The team approached Another to help them dream big on the brand system, expanding on the foundation laid in the beginning, but creating a visual strategy and brand ecosystem that felt uniquely ownable in the market. For their skincare line and color expansion launches, we embraced a natural look and feel that leaned into the idea of perfection as a fallacy. Art direction was aspirational but attainable, retouching was not heavy to allow for the model’s skin types and natural texture shine through. We paired our photo and video capture with motion graphics to drive awareness to the multifunctional designs and skincare benefits.