A rare opportunity to return to a brand five years later and continue its evolution. Brand and Packaging Refresh for Better Booch.
ROLE
Creative Direction
Brand Identity
Packaging Design
Collateral Design
Illustration
COLLABORATORS
Original Brand Refresh -
Created at Farm DesignCreative Direction
Brand Identity
Packaging Design
Collateral Design
Illustration
COLLABORATORS
Better Booch Team - Rachael Dewey
In 2018, with their eyes set on becoming a national brand, Trey & Ashleigh partnered with Farm Design for a brand and packaging refresh that would break away from the yogi-centric aesthetic dominating the kombucha and functional beverage space. Through strategy-led exploration and ingredient-driven inspiration, I led the creative development of a minimal yet charismatic identity system. Bright, California-inspired colors, approachable illustrations, and a playful wordmark helped propel the brand from local favorite to category standout—eventually securing $2.5M in seed funding and landing on “fastest-growing DTC” brand lists.
Five years later, once operating independently as a full-time freelance creative, I was invited back to evolve the brand once again. The objective: modernize the system while honoring its original spirit. We refined the identity with a newly drawn wordmark (after widespread imitation diluted the original), updated brand and flavor color palettes, refreshed art direction, and a new suite of custom illustrations. The result was an elevated and organic-leaning evolution—recognizable to loyal fans yet refined for the brand’s next phase of growth as they expand their beverage options as Future Beverage Group.
Five years later, once operating independently as a full-time freelance creative, I was invited back to evolve the brand once again. The objective: modernize the system while honoring its original spirit. We refined the identity with a newly drawn wordmark (after widespread imitation diluted the original), updated brand and flavor color palettes, refreshed art direction, and a new suite of custom illustrations. The result was an elevated and organic-leaning evolution—recognizable to loyal fans yet refined for the brand’s next phase of growth as they expand their beverage options as Future Beverage Group.