Brand & Image Research
CYKLAR, founded by Claudia Sulewski, is a self care company that merges clean, luxury products with sustainability. Creating an experience that doesn’t sacrifice the experience while being eco conscious and sustainably sexy. With Claudia’s long standing YouTube subscriber base who have grown with her or her new younger followers, the brand aims to be gender neutral for an older gen-z to millennial demographic.
The goal of the brand is for its customers to feel like they're making an impact with every purchase while being proud in taking care of themselves and our planet. A custom logotype was created to be the hero on packaging and assets. Bespoke letterforms were created to almost look liquid in the vertexes of the letters. With a color palette that enhances all the senses. (2022-2023)
Responsibility:
└ Design Director
└ Creative Strategy
└ Brand Identity
└ Image Research
Another Team:
└ Chelsea Matthews
└ Ivan Alvarado
CYKLAR Team:
└ Claudia Sulewski
└ Renée Gabrielle Tooley