Design Direction for branding of Claudia Sulewski’s debut multi-sensorial bodycare brand, CYKLAR.
SERVICES
Creative Direction
Brand Identity
AGENCY
Another (Acquired by TUX Creative House)
COLLABORATORS
Chelsea Matthews
Ivan Alvarado
Renée Gabrielle Tooley (Art Direction)
Creative Direction
Brand Identity
AGENCY
Another (Acquired by TUX Creative House)
COLLABORATORS
Chelsea Matthews
Ivan Alvarado
Renée Gabrielle Tooley (Art Direction)
CYKLAR, founded by Claudia Sulewski, is a self care company that merges clean, luxury products with sustainability. Creating an experience that doesn’t sacrifice the experience while being eco conscious and sustainably sexy. With Claudia’s long standing YouTube subscriber base who have grown with her or her new younger followers, the brand aims to be gender neutral for an older gen-z to millennial demographic.
The goal of the brand is for its customers to feel like they're making an impact with every purchase while being proud in taking care of themselves and our planet. A custom logotype was created to be the hero on packaging and assets. Bespoke letterforms were created to almost look liquid in the vertexes of the letters. With a color palette that enhances all the senses. (2022-2023)
The goal of the brand is for its customers to feel like they're making an impact with every purchase while being proud in taking care of themselves and our planet. A custom logotype was created to be the hero on packaging and assets. Bespoke letterforms were created to almost look liquid in the vertexes of the letters. With a color palette that enhances all the senses. (2022-2023)