Brand Refresh and Skincare Launch of Facile Skin and Dermatology.

ROLE
Design Lead

SERVICES
Creative Direction
Brand Design
Packaging Design
Collateral Design
Merch Design

AGENCY

Another (Acquired by TUX Creative)

TEAM

Chelsea Matthews, Executive Creative Director
Jonathan Godinho, Executive Producer
Danielle Nadick Levy, Co-Founder
Michael Irwin, Brand & PD

Facile first partnered with Another in 2019 to reimagine their medispa brand identity and launch their debut skincare line. Through visual strategy, creative direction, and copywriting, we crafted a fresh, elevated experience—whether engaging with the brand inside their dermatology boutiques or at home through online orders.

At the time, Facile was expanding their Los Angeles flagship and venturing into skincare. They needed a refreshed identity that reflected their new, sophisticated space while also supporting a scalable packaging system for future product innovations. Our solution was a brand that felt both future-facing and timeless—balancing a refined logotype and pared-down design system with playful color, an unexpected move within the medispa category.

This approach aligned seamlessly with Facile’s philosophy that “good skin should be easy.” By stripping away excess, the brand identity and packaging highlighted only what mattered, letting the logotype lead across every touchpoint.

Since launch, Facile has grown exponentially online, launched in 2025 as a Clean in Sephora brand, and appeared backstage at fashion shows such as Sandy Liang.

(Image Credit: Facile)