While the identity had been developed, Hart House - the new fast food plant-based concept by Kevin Hart - needed a brand soul. Everything felt flat and lacking substance.
With Kevin Hart at the helm, we knew this brand needed to evoke a thoughtfully clever point of view. It needed to feel a welcoming attainablity, connecting the dots to our positive impact to the world and communities but not getting too buried in it. Instead, creating an undeniably delicious looking brand the could thrive from digital to print to brick & mortar. While we couldn’t touch the logo, we were able to build a cohesive system around it that celebrated the core values of the company: accessibility, compassion, sustainability and indulgence.
Responsibility:
└ Creative Strategy
└ Design Direction
└ Brand Design
└ Illustration
└ Image Research
└ Image Direction
└ Brand Guidelines
Another Team:
└ Chelsea Matthews
└ Jeff Rogers
└ Jackie Tambara
└ Kimi Lewis
└ Ivan Alvarado