Branding, Art Direction and Collateral as Design Lead for Manifest, the D.C. social club elevating cultural connection through socializing, self care and style.

WORK

Branding
Packaging
Collateral
Art Direction
Wayfinding

AGENCY
Another

TEAM
Jonathan Godinho - Executive Producer
Chelsea Matthews - Executive Creative Director,
Sundai Johnson -Copywriting/Strategy
Jackie Tambara + Stevy Wang - Art Direction
Breanna Urquhart - Snarkitecture

Over the course of two years, Another partnered with the team behind Manifest to bring a brand vision to life—starting with just a building and an idea. From naming and identity to packaging, digital, strategy, art direction and wayfinding, we touched every corner of the brand. We began with the foundation: the core identity for Manifest, the parent brand. Then, we built out the sister concepts housed under the same roof—Out of Office, a members-only bar; Of US., Manifest’s product line; and Abode, a private residential space for members. Manifest has just open their second location in Washington D.C. and has captured the attention of figures like Michelle Obama.

Manifest’s architectural and interior partner, Snarkitecture, provided us with great sources of inspiration for the brand identity through their material pulls and initial spactial renderings. We strategically dissected the visual cues we could integrate into the brand. The following motifs were our tent poles of the visual system: Arches: Archways can represent ceremonies of renewal in many cultures. Walking through an archway represents the sloughing off of the old and moving into a new phase of life. As you walk through within Manifest, we hope that you discover new things and new ways to heighten your senses through our offerings. Linear Connectivity: Linear elements aim to symbolize the community we intend to foster. A sense of community and connection through the gathering of ideas whether within the barbershop or cafe or bar. Blended Pattern: Celebrating inclusion and a sense of unison. We connected to the craft of terrazzo and how it is made of different materials to add depth to a greater outcome. It ties to how at Manifest we are welcoming everyone from the community and want to create a sense of belonging for locals and those visiting.