Leading the design direction for Saie’s complexion innovation, Slip Tint™ Concealer, this launch introduced a multimedia-driven visual language that bridged tactile product textures with film and VHS content. The campaign leaned into a layered, analog-meets-modern approach—incorporating handwriting, grids, and collage—to create a flexible system that could adapt seamlessly across digital, social, and retail touchpoints. (2023)
Responsibility:
└ Design Direction
└ Brand Design
└ Campaign
└ Collateral
└ Creative Content
Saie Team:
└ Erin Starkweather
└ Michael Irwin
└ Lauren Laugian
└ Mia Grunberg
└ Gloria Zingles