Saie’s baked technology being made in Italy was the core of this campaign, with Italian shade names, content shot in Capri, Rome and Milan. We wanted to transport customers to their own Italian getaway through this campaign. We grounded the campaign with travel stamps and bright blush tones. These colors brought life to our Italo Bingo influencer and press event through custom branding, props and collateral.
I lead campaign design for launch including social, mailing, e-comm, and events. Along with assisting Art Direction and BTS photography for in-studio model shoot. (2025)
Responsibility:
└ Design Direction
└ Image Research
└ Art Direction Assist
└ Campaign
└ Visual Merchandising
└ Event Design
└ Brand Design
Saie Team:
└ Erin Starkweather
└ Michael Irwin
└ Abigial Wallhauser
└ Lauren Laugian
└ Mia Grunberg
└ Gloria Zingles