Campaign design for the launch of Saie SuperSuede™ Baked Blush including social, mailing, e-comm, and events.
COLLABORATORS
Erin Starkweather
Michael Irwin
Lauren Laugian
Abigail Wallhauser
Mia Grunberg
Gloria Zingles
Leigh Patterson
Erin Starkweather
Michael Irwin
Lauren Laugian
Abigail Wallhauser
Mia Grunberg
Gloria Zingles
Leigh Patterson
Saie’s SuperSuede ™ Baked Blush being made in Italy was the core of this campaign, with Italian shade names, content shot in Capri, Rome and Milan. We wanted to transport customers to their own Italian getaway through this campaign. We grounded the campaign with travel stamps and bright blush tones. These colors brought life to our Italo Bingo influencer and press event through custom branding, props and collateral. (2025)