In 2024, Saie embarked on their journey from a 1-bay/End Cap to a 2-bay in Sephora North America stores. Fitting the full collection of products while maintaining the elevated, classic look and feel of the brand. The new 2-bays launched in February 2025, along with an episode of The Saie Way—all about our continued commitment to the planet, even when it comes to our retail displays.After many trips for prototype reviews, many rounds of edits… I’m so proud of the team and this new era of our in-store experience—all without compromising our ethos. You can watch the docuseries episode here. The new look and fell of the Saie in-store experience is continued to be evolved as new innovations launch. (2024–2026)
Responsibility:
└ Design Direction
└ Visual Merchandising
Saie Team:
└ Alifia Doctor
└ Andrea Bowers
└ Gabie Deitos