Leading visual merchandising and experiental design for Saie in Sephora North America (United States + Canada) and Middle East.
COLLABORATORS
Alifia Doctor
Andrea Bowers
Gabie Deitos
Alifia Doctor
Andrea Bowers
Gabie Deitos
In 2024, Saie embarked on their journey from a 1-bay/End Cap to a 2-bay in Sephora North America stores. Fitting the full collection of products while maintaing the elevated, classic look and feel of the brand. The new 2-bays launched in February 2025, along with an episode of The Saie Way—all about our continued commitment to the planet, even when it comes to our retail displays.
After many trips for prototype reviews, many rounds of edits… I’m so proud of the team and this new era of our in-store experience—all without compromising our ethos.
2024, After many trips for prototype reviews, many rounds of edits… I’m so proud of the team and this new era of our in-store experience—all without compromising our ethos.
Along with the launch of our new 2-bays, we launched in Sephora Middle East. With this launch we had the opportunity to take over the front windows in the Dubai Mall location. This included a client journey from outside the store to a custom gondola at the entry to our bay.
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BEFORE
End Cap/1-Bay
End Cap/1-Bay