Design Direction for the brand and image refresh of Soulloop, a daily wellness app, brand and image refresh, including exploration of app front-end design.
ROLE
Creative Strategy
Creative Direction
Brand Design
App Front-End Design
Brand Guideline
AGENCY
Another (Acquired by TUX Creative House)
COLLABORATORS
Chelsea MatthewsCreative Strategy
Creative Direction
Brand Design
App Front-End Design
Brand Guideline
AGENCY
Another (Acquired by TUX Creative House)
COLLABORATORS
Kimi Lewis
Nicole Miller-Wong
Based in England and Brazil, Soulloop reached out to Another for a west coast point-of-view on the wellness industry to assist their refresh and push into becoming a global daily wellness app. Soulloop is a whole-soul wellness practice for ongoing transformation. Partnering with the self is an evolution, not a destination. Through personalized exercises and carefully crafted insight, Soulloop is a daily invitation to connect with who you are more deeply and profoundly.
Through a deep brand audit and creative strategy phase, we uncovered how we could set Soulloop apart and invite individuals to partake in a new form of daily practice for self transformation. In order to pave a path for Soulloop amongst the sea of horoscope and self-help apps, we positioned them as ‘The Intuitive Guide to Self’.
We uncovered visual filters that guided our creative choices while aligning to sentiments within the company – Connection (linear elements), Energy Expansion (outward gradients, never retracting), Transparency (transparent play in blurring) and Patterns (tonal shifts in pattern to create movement). These helped us create unique user interactions on any brand touchpoint, whether it was app, website or social.
Through a deep brand audit and creative strategy phase, we uncovered how we could set Soulloop apart and invite individuals to partake in a new form of daily practice for self transformation. In order to pave a path for Soulloop amongst the sea of horoscope and self-help apps, we positioned them as ‘The Intuitive Guide to Self’.
We uncovered visual filters that guided our creative choices while aligning to sentiments within the company – Connection (linear elements), Energy Expansion (outward gradients, never retracting), Transparency (transparent play in blurring) and Patterns (tonal shifts in pattern to create movement). These helped us create unique user interactions on any brand touchpoint, whether it was app, website or social.