Melina Sweet   

Design and Motion Direction for the relaunch of W Hotel’s social channels along with their rebrand by Porto Rocha.

        SERVICES
Strategy
Design Direction
Motion Direction
Video Editing

          AGENCY
Another (Acquired by TUX Creative House)

         COLLABORATORS
Chelsea Matthews
Jeff Rogers
Micah Heykoop
When launching their rebrand, W Hotels reached out to Another to help bring their new vision to life across their content franchises by getting to the heart of what their consumers valued: authenticity, intentionality, individuality, and inclusivity.

With these insights in mind, the team developed new strategy rooted in five key initiatives: creating a new content strategy focused on aspirational storytelling, elevating their look and feel, shooting new content around the globe, testing new content formats for the evolving landscape, and working with diverse partners that speak directly to our target consumer. With this rebrand, W Hotels has successfully shifted consumer perception by modernizing our channels, investing in video, promoting the uniqueness of our hotels, and specifically targeting next-gen luxury travelers through paid media.

Another was a key collaborator in the strategy, design and motion direction that has helped the company develop over 900 pieces of content at over 20 W Hotels around the world. Another is still a valued partner in social content for their on-going Hotel Tales franchise.