Alleyoop

AGENCY:
    Another
Date:
    2021-2022
Work:
    Design Lead, Photo Art Direction
    Brand Development, Brand Strategy, Web Design
TEAM
    Jackie Tambara, Art Director
    Ivan Alvarado, Bronze Avery, Erika Jaquez, Designers
    Sundai Johnson, Copywriting
     Laura Choi, Creative Producer
    Director: Rosanna Peng, Director
    Dustin Giallanza, Photographer
    Crystal Long, HMU Artist
Details:
    A beauty brand grounded in creating functional products that celebrate the idea that less is more, used its first year in market to really prove their concept. Thousands of devout customers later, they knew they had something special.

    The team approached us to help them dream big on the brand system, expanding on the foundation laid in the beginning, but creating a visual strategy and brand ecosystem that felt uniquely ownable in the market.