Hart House

Work:
    Design Director
    Brand Development, Brand Strategy
AGENCY:
    Another
Date:
    2022

Details:
    While the identity had been developed, Hart House - the new fast food plant-based concept by Kevin Hart - needed a brand soul. Everything felt flat and lacking substance. With Kevin Hart at the helm, we knew this brand needed to feel thoughtfully clever. It needed to feel welcoming and attainable, connecting the dots to our positive impact but not getting too buried in it. Instead, creating an undeniably delicious looking brand the could thrive from digital to print to brick & mortar. While we couldn’t touch the logo, we were able to build a cohesive system around it that celebrated the core values of the company: accessibility, compassion, sustainability and indulgence.

TEAM
    Kimi Lewis, Senior Designer
    Ivan Alvarado, Designer
    Jackie Tambara, Art Director









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