Branding & Web
Founded by Nicollete Caruso, Lave is a space to connect, restore, and reclaim what makes you beautiful. A brand experience that empowers Lave to become a point of restoration and exchange for the community. A brand that communicates a welcoming space for women to achieve all of their skincare and wellness needs, while providing those with a new standard for meaningful treatment and experiences. A place where women can come to relax, breathe, and feel safe to be their true, authentic selves.
With a foundation is built upon wabi-sabi, a traditional Japanese world view centered in the acceptance of transience and imperfection. The aesthetic recognizes that beauty is “organic and ever-changing.”
︎︎︎View the Lave LA Website