Branding, Art Direction, Packaging, Interface, Print
As a creative agency, we’re often creating for others. While we take pride in the work we develop, we often yearn for the ability to create without guardrails. To create storytelling in our process, controlled our way. As such, we have embarked on a passion project. A project where we make up the rules, the product, the direction and the outcome.
With quarantine newly trapping us in our homes, we unanimously felt a connection to light. The way it makes you feel. The way it sets a tone. It serves as the foundation for a space, the lever we pull to create something unique. So, we decided to create our own lamp and brand experience around the idea of human centered design that connects to your moods.
Emily Jane Davis