STUDIO:
Go Forth Creative
Date:
2022
ROLE:
Designer
Branding & Packaging
TEAM
Chelsea Fullerton-Jones, Creative Director
Jordan Petsy, Surely’s Creative Director
Note: Some of these designs use 3rd party imagery as inspiration and to demonstrate a look and feel for the brand. We do not own the rights to some of the photography on this page.
Designer
Branding & Packaging
TEAM
Chelsea Fullerton-Jones, Creative Director
Jordan Petsy, Surely’s Creative Director
Note: Some of these designs use 3rd party imagery as inspiration and to demonstrate a look and feel for the brand. We do not own the rights to some of the photography on this page.
Details:
Surely is a non-alcoholic wine with packaging designed in-house and in collaboration with Texas-based Go Forth Creative, which highlights the brand's intention to create exceptional wines that don't interfere with your health or alcohol-free journey.
We wanted to evolve the brand into a sophisticated space through a logo that was sure to pop off the shelves that could be used dynamically across packaging forms. With a color palette draws inspiration directly from the wine itself to allow for visual connection between the flavor profiles and packaging. This gives Surely an elevated boost on-shelf in market.
Surely is a non-alcoholic wine with packaging designed in-house and in collaboration with Texas-based Go Forth Creative, which highlights the brand's intention to create exceptional wines that don't interfere with your health or alcohol-free journey.
We wanted to evolve the brand into a sophisticated space through a logo that was sure to pop off the shelves that could be used dynamically across packaging forms. With a color palette draws inspiration directly from the wine itself to allow for visual connection between the flavor profiles and packaging. This gives Surely an elevated boost on-shelf in market.
![](https://freight.cargo.site/t/original/i/b2c3cdfffca725c04d8de4fe55df05985aa2c3550a8bc0ad779a8f985b32968c/Work-Studies---Surely.png)
![](https://freight.cargo.site/t/original/i/e8737f7e61debd2a100753a275cac20a0bfba556847377e97731e52d33e0a314/Work-Studies---Surely-1.png)
![](https://freight.cargo.site/t/original/i/b610d94f105d57117b1f79bfa19fff1359126e0b923573634e2371eff5b0d0d9/Work-Studies---Surely-2.png)
![](https://freight.cargo.site/t/original/i/a519055c8b69f1d4806d5f190d711f5e8c8cdb7607d4329438de714e8d46caf4/Work-Studies---Surely-4.png)
![](https://freight.cargo.site/t/original/i/9edbc4eb96cd02c4df46995ba3b81ca4b452b7ce3d4ed1c180d1bbdf177ed68d/Work-Studies---Surely-3.png)
![](https://freight.cargo.site/t/original/i/76cf66bdce35c605b3ddc1a59990179eb88a5bfa450c3b955d17350f65a73252/Work-Studies---Surely-5.png)
![](https://freight.cargo.site/t/original/i/e608f1c693567e3013104ab1e032017b95b2c5585f8dc714439555c4fdf7f8ed/Misc.-Projects---Surely.png)